Snap stock has been in the focus of investors for the past few years. Its price fluctuates, and it’s also been in the news due to new technology and investment news. Let’s examine the changes that have occurred since 2024, the factors that are having the greatest impact, and where Snap stock could be headed in 2025.
Data from the past few years shows that Snap Stock’s earnings have been growing steadily, but the problems of expenses and losses have not completely ended. For example, in the last quarter of 2024, Snap earned approximately $5.36 billion, which is about 16% more than $4.60 billion in 2023. In the same year, the company incurred a loss of $698 million, which is much less than the previous year’s loss of $1.32 billion. Not only this, the company’s free cash flow also improved significantly in 2024 – reaching $219 million, whereas a year ago it was only $35 million.
Looking at Q2 2025 figures, Snap’s revenue grew by approximately 9% year-over-year. By June 2025, its monthly active users (MAUs) reached approximately 932 million, and daily active users (DAUs) reached 469 million. However, the company is still operating at a loss—losing approximately $263 million in Q2 2025.
Core challenges and opportunities
- Advertising remains Snap Stock’s biggest strength. Advertising revenue from small and medium-sized businesses is steadily increasing.
- Not only advertising, the company has also created revenue streams through subscriptions like Snapchat+ and other innovative methods, increasing its revenue streams.
- However, Snap is continuously investing in new initiatives like AI, AR, and infrastructure, so reaching profitability may take some time.
- Also, uncertainty in the economic environment could lead companies to reduce advertising spending, which could put pressure on Snap Stock’s price.
Snap Stock Prediction 2025
| Landscape | Estimated Price Range | Important Beliefs |
|---|---|---|
| Bearish (negative) | ~$7-$11 | Ads low, costs high, investment returns low → stock may remain down. |
| Moderate (Base Case) | ~$10-$15 | Revenue steady, costs controlled, some positives from Snapchat+ & AI/AR, losses not eliminated. |
| Bullish (positive) | ~$20-$35+ | Improved ads, monetization, engagement & subscriptions → stock could reach ~ $35.84. |
What is your investing approach?
- If you’re looking for higher returns while taking on more risk, a bullish view on Snap Stock may be appropriate.
- But if you prefer stability and lower losses, a more balanced or middle approach may be safer.
- If you’re investing in Snap stock to see your money grow quickly, don’t do it. Whether it’s Snap stock or any other stock, you’ll have to wait at least 1-2 years for any investment to give you a good return. Only then will your money grow.
And I’m just giving an estimate, not saying your money will definitely grow. Do thorough research before investing.
Simply put, Snap stock is showing some positive signs for 2025—particularly in terms of revenue and user growth. However, expenses and losses are still a barrier to reaching profitability. If the company generates a healthy return on its investments and advertising demand remains strong, Snap stock could be priced between $20 and $35. However, given the economic environment and intense competition, it could also remain between $10 and $15.
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